Notes from the Midtown West counter
Practical notes about content creator lighting and camera mounting, written by the people who stock it.
Shooting on a desk in a small apartment
A desk in a one-room apartment has to be a workspace most of the time and a set for a couple of hours. Everything about the setup should be reversible in under five minutes, or it
Stream decks and shortcut pads for people who are not streaming
Macro pads were sold to streamers first, but the majority of the ones that leave this shop go to people editing, designing or running meetings. The value is the same in either case
Wireless HDMI: when it works and when to run a cable
Wireless display adapters are genuinely useful in rooms where running a cable is impossible, and genuinely frustrating anywhere latency matters. Knowing which situation you are in
Magnetic phone mounts: the strength you need and the strength you do not
Magnetic mounting has become the default for phones, and the marketing has moved to advertising ever larger holding forces. Beyond a fairly modest threshold that number stops being
Ring light or panel: which one suits your face and room
Ring lights and flat panels solve the same problem differently, and the internet argument between them misses that they are suited to different distances and different rooms. Both
A first creator setup that does not need a spare room
Most first setups are bought in the wrong order. People buy a camera, then a microphone, then eventually a light, and discover that the light would have improved the picture more t